WHO WE AREOur highly-qualified coaches are dedicated to you and each and every class they lead. We understand your goals - we've been there and we've coached members through every imaginable fitness goal. From the smallest (but not always the easiest) to the seemingly impossible, we're here to help and guide you though them all.
OWNER, COACHJeff is a passionate coach dedicated to helping as many people reach their fitness goals as possible. With a background in high school wrestling and college rugby, he is a long-time athlete and trainer with the experience and education to help anyone from the novice to the elite competitor, and the out-of-shape individual to the fittest of athletes.
- CrossFit L-1
- B.S. Exercise Science and Fitness Leadership, Michigan State University
General ManagerMike is passionate about CrossFit. He loves that members trust the process as they consistently improve and make progress in the complexity of movements and exercises. He believes in the methodology and working toward becoming a well-rounded athlete is the best path to fitness.
- CrossFit L-1
- USAW L-1
HEAD COACHWhen it comes to fitness, Bobby has tried everything. He put his body through the paces with anything from powerlifting to distance running. When he dedicated himself to CrossFit, he found a regimen produced unmatched results. Having been a personal trainer, he made the natural transition to coaching CrossFit. What he most enjoys about coaching is being part of a community that brings together a diverse group of people supporting each other in fitness endeavors.
- CrossFit L-1
- B.S. Exercise Science and Athletic Coaching, Central Michigan University
- Intern at Total Sports Performance
COACHI played sports growing up; later years it was mostly narrowed down to football and then rugby. I attended Grand Valley State University and received my Bachelors Degree in Exercise Science. Coming from an athletic background, fitness has always been a major component to me. So from a coaching aspect, it is rewarding to see people reach their goals. Other than that, my hobbies include hockey, snowboarding, and relaxing. Always up for trying new things though!
CrossFit Level 1
COACHI am a graduate of Grand Valley State University with a degree in Secondary Education and is certified to teach Social Studies and Physical Education. He currently teaches high school History at Kelloggsville. He has been CrossFitting for 4 years.
-CrossFit Level 1
COACHKevin is a lifelong athlete who’s played every sport imaginable, but his favorite to play has always been hockey. He has also spent some time body building and powerlifting. Kevin is gregarious and loves public speaking and teaching, so coaching is something that comes naturally to him. He is passionate about helping people shatter their physical and self-imposed mental limitations.
- CrossFit Level 1
COACHI started attending Friction CrossFit shortly after it opened. I was bored with working out on my own and wanted something a little more challenging. I started this journey at a more “mature” age and without a long history of athletic endeavors. However, the decision to come to coaching really lies with the athlete that walks in and thinks it looks impossible due to age, previous injury, or overall health/conditioning. Due to the inspiring coaches at Friction, fast forward three years, I decided to get my CF L1 and continue my pursuit to learn as much as possible and share it with others. We always applaud the loudest for the athlete that has to push their own personal boundaries, no matter how long it takes. It is one of my favorite things about CrossFit. When not at Friction, I am involved in dog rescue/fostering and full time job that won’t let me wear gym clothes.
- CrossFit L-1
COACHTakieta, A.K.A. T, A.K.A. T Dawg, is a Boot Camp coach with a passion for helping others find their inner fire. She will push you within your limits during classes, and help you reach higher for your goals. Oh, and if you skip class she will call you out!
COACHLeara’s passion lies in empowering others to achieve things in life that may have once seemed impossible in our own minds where she uses her background in art therapy to work through those mental blocks. She found a way to pursue her passion through athlete means at the age of 13 when she became a coxswain. When it comes to rowing, she believes when taught properly anyone can row, there is something beautiful and methodic about rowing, and that rowing translates to several CrossFit movements and can be programmed to align with goals toward those gains we are all seeking.
- Certified Rowing Instructor
- MSAT Master of Science in Art Therapy with a Concentration in Counseling
CERTIFIED NUTRITION COACH
Rachel graduated in 2009 from Michigan State University with a bachelors in History Education. She worked for three years in Washington DC and Northern Virginia as a secondary and special education teacher. After the birth of her first daughter, she moved back to Michigan with her husband Jeff. She then worked for two years teaching prenatal nutrition and pain management as a birthing instructor. Rachel is passionate about health and nutrition, losing 40 lbs while being a busy mother of two. She is now an ISSA certified nutrition coach and is eager to help others realize their fitness and health goals.